Toscas Rome in the 19th century essays

Toscas Rome in the nineteenth century papers Living in the nineteenth century was difficult, particularly for the individuals living in the city of Rome at that point. The show by Giacomo Puccini happens in the city of Rome where at the time was insecure. Giacomo Puccini was a relative of a group of performers, he is viewed as the most significant Italian drama author in the age after Verdi. Tosca is a drama that manages the adoration for a vocalist for the painter Cavaradossi. Cavaradossi engages with progressive exercises and is addressed and tormented by Scarpia, the head of police. Scarpia is a merciless man that in the wake of seeing Tosca needs her for himself and will successfully get his direction. In the wake of sending to have Toscas darling Cavaradossi executed, Scarpia discloses to Tosca that the main way that she can spare him is that in the event that she yields to him. Tosca is a solid devotee that she has a place with the man she cherishes, she plays his games after she requests that he compose a protected secti on note for her and her sweetheart. Tosca then killings Scarpia and hustles to disclose to her darling the uplifting news. Cavaradossi execution was just expected to be imagined however he is truly killed, simultaneously the assemblage of Scarpia is found and they follow Tosca. In the last demonstration Tosca jumps to her demise when she has nothing to free, since her dear Cavaradossi is dead. A lot of what Puccini remembers for the show is identified with the time at which this incredible work was made. In the drama Puccinis Tosca authenticity speaks to the a portion of the real factors of life in the nineteenth century, sentimentalism communicates the compelling feelings of adoration and feeling of religion that the characters had, neo-elegance communicates political and chronicled references. Authenticity speaks to the real factors that the individuals of Italy were living in when Puccini composed Tosca. Actually that the individuals that Puccini utilizes as characters could have been consistent with a specific point. The setti... <!

Electrical Engineering Personal Statement Example | Topics and Well Written Essays - 500 words

Electrical Engineering - Personal Statement Example My dad who was a designer used to show me mechanical advances and has consistently urged me to become familiar with this. My first cooperation with PCs was at the early age when I was just five years. In my elementary school, I was awesome in science subjects and the equivalent was reflected in my optional school. I used to proceed as the best understudy in material science and PC subjects. Accordingly, my instructors kept on urging me to participate in electrical designing once I go for advanced education. When I joined the University I decided to embrace an unhitched males degree in electrical designing. While in school I discovered my investigations truly pleasant as I occupied with what I was keen on. Investing the greater part of my energy in the research facility was not something I fear but rather interestingly, I invest heavily in my work. This has added to the fruitful consummation of my advanced education. During my advanced degree, I have additionally had the option to pla n a useful chip which I saw as an encounter and accomplishment for learning. It was likewise a significant concentration for my specialized and expert headway which is presently inspiring me to attempt a post-baccalaureate concentrate in electrical building. I generally try to take what my heart feels great with and since being an electrical designer proficient is my significant objective that’s why I might want to take a crack at this program. Having just finished my advanced education I might want to attempt more research and participate in coursework which will assist me with upgrading my skill in electrical building. My principle objective is to complete my post-baccalaureate degree and afterward seek after my Ph.D. The sort of research that I am for the most part inspired by is on optical properties on MEMS gadgets and grow quicker electro-optical interfaces. My exceptional enthusiasm for this region is gotten from my undergrad concentrates in MEMs in the improvement of cutting edge and positive tri-pivotal accelerometers. Seeking after this kind of research will be a test to me and on occasion I may feel vanquished yet my uncommon enthusiasm for this field and learning will give me the mental fortitude to achieve my objective.

When You Find Yourself Resembling an Antihero--A Confession

When You Find Yourself Resembling an Antihero--A Confession It was about a hundred pages into Lionel Schrivers dazzling and terrifying 2003 novel We Need to Talk About Kevin that I realized I bore more than a passing resemblance to the novels polarizing narrator, Eva Khatchadourian. Like Eva, the founder of a Lonely Planet-like travel book series, I am a HUGE traveler, maxing out my credit card to escape to odd, confusing, and often uncomfortable corners of the Earth. Like Eva, I am fiercely independent and in a relationship with a person who is in so many ways my opposite and complement. And, like Eva, I am ambivalent about the prospect of motherhood. I dont mean ambivalent in an Ive made a decision, Im just afraid society will judge me if I actually say it out loud kind of way. I mean ambivalent in the Oxford English Dictionary definition of the word. I have mixed feelings. I just dont know. Eva Khatchadourian comes down on the other side of the fence and makes the decision to have a child. That child is the eponymous Kevin, a sociopath since infancy (Ive cheerfully been referring to this novel as Rosemarys Baby  all grown up) whose malevolence increases as he grows up and climaxes with a particularly gruesome act of terror he carries out at his high school when he is 15, taking the lives of several of the student bodys brightest luminaries. In her narration, Eva posits that her ambivalence toward parenthood may have contributed, in a small or significant part, to her son growing up to become what he becomes. One of the central themes of the novel is this question: Is Kevin a product of nature and nurture? To put a finer point on it, are Kevins actions Evas fault? And Im like F. This. Ish. I know theres a reason they call it fiction, and still, I dont want  to resemble this character, this woman, this mother. Ive seen myself in fictional women before, but those women were Jo March and Elizabeth Bennet. What liberal-arts-educated girl is going to get pissed about being the best Little Woman out of all the Little Women? What girl who has seen all three discs of the BBCs Pride and Prejudice mini-series is going to say No, thank you, to being Jennifer Ehles Elizabeth to Colin Firths Darcy? The closest Ive gotten to getting irked about a literary comparison in the past is a few year ago, when my family agreed that I was Luna Lovegood in Harry Potter. What? No! Im bookish and stubborn and my hair and teeth are better than they used to be, Im Hermione! I protested. Youre Luna Lovegood. Get over it, my brother shrugged, who was absolutely fine with his comparison to cocky-but-loveable James Potter. It could be worse, you could be the Slytherin girl whos always laughing at Draco Malfoys jokes. Or Ginny Weasley. Hindsight is 20/20. I would take Luna Lovegood over Eva Khatchadourian in a millisecond. Its fascinating reading Schrivers interviews and essays about Kevin.  In these pieces, she reveals that she is also a world traveler, also fiercely independent, and was also most ambivalent about the prospect of motherhood. In the end, she chose not to have children at all. Still, thinking about motherhood, that vast and unpredictable continent that is intimidating to even the hardiest traveler, those thoughts jumpstarted a journey that became a novel. Im not just like Eva, Im also like Lionel. She created the work, I consumed it.  She stands on one side of the mirror, I on the other, and were both looking at our reflections and neither of us is sure we like what we see. Maybe thats a good thing. I think fiction can and should be a place to safely explore the possibilities of our lives. The people we want to become, dont want to become, dont know if we should become, and are afraid we will become. I sympathized with Eva through the entirety of the novel. I never thought she was to blame for what her child became. And I dont know if my championing of this character is an act of above-and-beyond-empathy or choosing fight instead of flight when it comes to my lizard brains self-defense mechanism. Im not sure of the answers, but Im riveted by the questions. I cant be alone on this one. Have any of you found yourselves resembling a polarizing/dislikable/outright villainous character? Lets support-group each other. Thats what reading friends are for.

Analysis Of The Book Who Shot Johnny - 1070 Words

Writing project 1 – TEXTUAL RESPONSE WITH THREE SECONDARY SOURCES In the essay, â€Å"Who Shot Johnny, the author Debra Dickenson tells the story of how her nephew Johnny was shot and paralyzed just for waving at a car he thought he recognized. She goes on to describe what she believes is the stereotypical inner city thug who does nothing but hurt others, and how many people perceive all African Americas to be this way. â€Å"We despise and disown this anomalous loser but, for many, he is black America.† (Dickenson 319). I agree with Dickenson about the deception of stereotypes and how the characteristics of certain bad seeds in a group overshadow the positivity of the majority. In our society there are many who turn to violence and robbing people to get ahead in life, and instead of receiving punishment it seems they get a free pass. In the process, innocent people like Johnny, are hurt or even killed. Even though I agree with Dickenson, I also think she is contradicting herself by surrendering to many stereotypes herself. Imagine someone you know and love, maybe a family member or close friend, got shot and paralyzed simply for waving at a car? That’s what happened to Debra Dickenson’s nephew Johnny (317). It’s not surprising that she feels angry, especially at the person who committed this crime. Her anger is evident by the direct and personal tone Dickenson has throughout the essay. Dickenson never mentions her nephew’s attacker specifically, instead she says she already knowsShow MoreRelatedOutsiders - Character Analysis846 Words   |  4 PagesCharacter Analysis Ponyboy Curtis Ponyboy Curtis is a 14-year-old boy whose world has been turned upside down. His parents were killed in an automobile accident just eight months before The Outsiders story takes place. 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Make-A-Wish Foundation and the other half to projects aimed at improving the school. â€Å"The Make-A-Wish Foundation helps children who are sick by helping them accomplish their wishes,† explains President Angela Wang. â€Å"The other half of the money will go towards fulfilling students’ wishes to improve our school. We are planning to have ballots for students to vote on school beautificationRead MoreThe Walt Disney Company Report15335 Words   |  62 Pageswith university honor code in completion of this assignment and I attest that this work is ours and ours alone.† Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production 9. Finance and Financial Management 10. Hypothetical Request for Venture Capitalist 11. Conclusion and Recommendation 12. 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Those who are seen for the wrong reasons. It s OK to be different. Continue being yourself. It worked out for me. ---------------------------------------------------------------------------

Investigating the Function of the Main Soliloquies in...

Investigating the Function of the Main Soliloquies in Shakespeares Hamlet â€Å"Hamlet† is a tragedy written by William Shakespeare in around 1601 when Queen Elizabeth the first was on the throne. In the play we see the royal court of Denmark becoming more and more corrupt with ghosts, murder, madness and incest, culminating in the highest death toll in any of Shakespeare’s plays. The lead character of Hamlet is an intellectual whose aim in the play is to avenge his father’s death by killing his uncle, the king. However his tendency to think too much and inability to carry out his actions gets in the way of him bringing the king to justice, and this hesitancy is a major recurring theme in the play.†¦show more content†¦To top it all off there are rumours that a ghostly vision is appearing nightly on the castle battlements. Leading up to his first soliloquy, hamlets mother is trying to tell Hamlet to stop grieving for his father. This only angers Hamlet further, until he explains his feelings of anger and despair to the audienc e in his soliloquy. The soliloquy starts by using imagery to describe Hamlet’s feelings towards the situation. Language such as â€Å"flat and unprofitable† is used when describing Hamlet’s world, telling the audience that he feels hopeless and in despair. The imagery of â€Å"an unweeded garden† conjures images of a nasty, messy situation in the royal court, and when he mentions â€Å"things rank and gross in nature† the audience would start to realise that the court is corrupt in Hamlet’s eyes. It becomes clear in the middle of the soliloquy that Hamlet blames this corrupt situation on the hasty marriage of his mother to Claudius. In the passage, Hamlet likens his deceased father to Hyperion, who was a Titan God in Greek mythology. Then Hamlet likens the new king, Claudius, to a â€Å"satyr† which was in those days used to describe a grotesque half-man half-goat. Hamlets reference to his dead father as Hyperion and to his uncle Claudius as a satyr

Wearable tracking system for analysis of footballer efficiency Free Essays

â€Å"My function in the application of systems technology in the group project† The inclusive purpose of this Part A Group undertaking was to develop a racy, wearable trailing system for analysis of footballer efficiency during a lucifer. I was portion of Group B of Group 8 ; my group’s assignment was to incorporate the accelerometer with the mbed development platform of the GPS-based system. The group consisted of four people including myself. We will write a custom essay sample on Wearable tracking system for analysis of footballer efficiency or any similar topic only for you Order Now img alt="" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1027441.001.png"In drumhead the complete purpose of this undertaking was to develop a wearable GPS-based trailing system that can temporal enter the football players efficiency during an increased continuance of a 5 minute football lucifer. The possible donee for this system is the primary stakeholders who were identified as the football manager or lookout as they benefit from the football players efficiency. They would be able to place if the football participant is worth their salary merely by analyzing their public presentations during lucifers. Accelerometer is an electromechanical device which measures acceleration due to motion and gravitation. The dynamic acceleration which is engendered by quivers from motions allows the capacitive accelerometer to specify in which way the user is traveling and what velocity. The inactive acceleration which is generated by the gravitative pull the measurings portrayed the angle of joust in relation to the Earth’s gravitative pull. A big sum of clip and attempt throughout this undertaking has been spent on team-working – organizing the Group B squad, redacting the paperss achieved between us into a consistent manner and linguistic communication suited for non-technically minded readers. The intent of the group undertaking was to derive organizational, proficient, and systems technology accomplishments and cognition which I had expanded my apprehensions throughout this undertaking. This study is structured into separate subdivisions – the first depicting the paperss created to help from a systems position. The 2nd focal points on the systems technology methods that have been applied ; why they were selected ; how they were tailored ; how good they worked and how these applications could be improved. The 2nd focal points on the functions I played within this undertaking with what I contributed besides. The overall end of the group undertaking was to develop a robust, wearable trailing system for analysis of football player effectivity during a lucifer. The purpose for my tutorial group – Group B nevertheless, was to incorporate the accelerometer with the mbed development platform to enable extraction of the needed informations for tracking the system’s acceleration forces over clip. In this undertaking, I took the enterprise to be the squad leader/manage whose duty was to pull off and put to death the sub-system developments. I made sure that my fellow squad members followed the Management Plans integrating the applications of the systems technology procedure used for this undertaking. As the tutorial group director I had the duty to set up the squad into a construction so that all members felt non merely that they had something to lend, but besides a say in the concluding sub-group study. That manner when it came to the testing of the overall system they wouldn’t feel that they had cheated their manner without lending to anything. One of the chief deliverables for this was in the signifier of a written study, which as a consequence of its size, and in an attempt I tried to include all group members, featured an input from each of them. To back up this undertaking I created a System Engineering Management Plan ( SEMP ) and a Project Management Plan ( PMP ) with a small aid from my squad members. The intent of these direction paperss to place and depict the overall systems technology procedures and methods to be used during the development of this Group undertaking. I was entirely responsible for the PMP due to the fact that I was the sub-group director so it was my responsibility to pull off the undertaking and put to death it with organizational and proficient abilities. To guarantee that there was communicating about the systems development throughout the undertaking I incorporated a communicating direction program. The communicating program involved a directory which had more than one contact information for each forces involved in our sub-group. I found it utile as I was able to update them utilizing the societal networking such as WhatsApp and Facebook to look into their electronic mails when needed. So following the communicating program was successful. I allocated two of my co-workers from the group to bring forth the Work Breakdown construction. The intent behind utilizing this was to be after our work more expeditiously. The undertaking was characterised by time-limited activated with assigned fixed clip frames. The WBS affected the undertaking because it helps do the development of the sub-system consistent supplying effectual undertaking executing. By treating the undertakings at manus more clearly I was able assign duties. The functions provided were given to each of the members based on their strengths and what they were willing to make every bit good. In order to follow the communicating program described in the Group study, I created a Facebook page for the Super Group to maintain up to day of the month with the other members of Group A and Group C of this undertaking. The page was rather successful as the pupils involved in our Super Group were now cognizant of the meetings up-coming with their anterior dockets. Members from each group were made admins so that they could add their fellow group members who I had missed out from their tutorial groups. With this page we were able to hold a successful football lucifer with the to the full incorporate system attached to one of the participants. img alt="" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1027441.003.png"As system technology procedure are characteristic within the overall system life rhythm. This attack is iterative to the system design and development. The lifecycles used was SEMP, CONOPs, System Requirements, Software coding and Hardware fiction, Unit proving, Subsystem and system confirmation, Validation ( Testing ) . However, to develop the accelerometer I customised this to accommodate my group’s life rhythm procedure of the sub-systems development. This diagram was designed like this as I believed that this would be a suited manner in implementing the following activities. img alt="" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1027441.004.png"/ The first phase of the customised VEE diagram is the Requirements. As a group we recognised the user, system, functional and non-functional demands of the sub-system this helped with implementing the following phase of Management Plan paperss. This phase encountered the Project Management Plan ( PMP ) and the System Engineering Management Plan ( SEMP ) . The intent of such paperss provided a comprehensive baseline of what needed to be achieved within the undertaking, how they were achieved, who would be involved and how it will be communicated throughout the undertaking. Cardinal direction: intents – hazard registry Once these were written to a satisfactory criterion, our coder executed the 3rd phase of our life-cycle. This contains the cryptography and testing of the sub-system. We could non go on to the following phase until the concluding execution of the accelerometer was verified by me. Until so, I took the chance to leap to the study composing phase and get down the initial bill of exchanges of the Group and Individual studies. After I verified our sub-system coding the integrating of the trailing system could be accomplished. The integrating merely took approximately two hours as it was rather easy one time all the sub-system cryptography were verified. This meant that in comparing to the Gantt chart which we achieved we were in front of agenda. This had an advantage as my sub-group were able to concentrate on the group study at manus utilizing up the clip allocated for the integrating of the system. When it came to the proving I didn’t take part in the lucifers its ego but I was the one entering the lucifers. I shared the images and picture with the other members in our super-groupo via facebook because I was the one videoing the testing. This means that the images seen in Group 8 sub-group group studies are most likely to be similar. In decision the biggest obstruction, for me in my sentiment, was successful completion of this undertaking was team-working by trying to finish our assignment in clip with the other sub-groups in this undertaking. I found it disputing to do certain that my co-workers kept to the deadline of the undertakings that were allocated to them. Although at the terminal of everything the system constructed performed really good, bring forthing informations required. It was compacted plenty to be worn without set uping the footballer’s public presentation but it could hold been improved if we was provided with a lodging device for the system. As the system was attached to my co-worker with a brand displacement lodging device wrapped around him with tape. How to cite Wearable tracking system for analysis of footballer efficiency, Essay examples

The Birth of Swatch free essay sample

The continuous decline in demand for the prestigious watches made in Switzerland in the 1970s and early 1980s made the time period devastating for the Swiss watch industry. Before the decline, it was master of the watch market, shining with its high-end image. However, with the evolution of technology in watch making, the market began changing rapidly where low-end watches were becoming more accessible and evasive. Nicholas Hayek became the CEO of Societe Suisse de Microelectronique et d’Horlogerie (SMH) when he merged the SSIH and ASUAG. He revived and made the Swiss watch industry flourish through the introduction of Swatch, which became the best-selling watch in history. This success was driven by innovation in product and price strategies, as well as SMH’s attention to the surrounding market. Product and Pricing Strategy – Wise Decisions The unexpected introduction of an affordable and trendy Swiss-made watch – Swatch – took the watch industry by storm in 1983. We will write a custom essay sample on The Birth of Swatch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is believed that the company’s tradition-breaking product and pricing strategies are the factors that led to their phenomenal success, these strategies were highly agreeable for several reasons. First, Swatch’s unique strategic approach to the product design was innovative unlike anything that customers have ever seen. Consequently, this contributed to the regain of a huge portion of SMH’s market share in the watch industry. In order to compete with the fast growing Asian competitors, the birth of Swatch penetrated the stereotypical image of a â€Å"Swiss-made† luxury time-keeping instrument. Introduced with a sense of style, Swatch offered a wide range of collections. Encased in plastic, Swatches featured groundbreaking designs that were â€Å"youthful, provocative, stylish and yet unpredictable†. Like a stream of fresh air, the pioneering designs successfully drew customers’ interest and love for Swatch. Second, Swatch ensured that the designs attracted a broad range of consumers by establishing a specific â€Å"Swatch Design Lab† based in Milan – the world’s fashion capital. This decision was favorable because it met the customer’s demand for continuous innovation. The design lab was responsible for distributing two new collections of styles each year, each collection included 70 different styles. The company invited industrial designers, architects and artists from around the world to help generate exciting and new ideas to present to their customers. Consumers were delighted and fascinated by the new models that rolled out in a fast pace, and found themselves purchasing one Swatch after another due to their attraction towards the different designs. An average Italian Swatch lover possessed around 6 of Swatch’s products and this drove the Swiss company into a highly profitable position. Third, Hayek’s vertically integrated product line management was favorable because it reduced cost and thus increased profits. Their focus on keeping direct labor below 10% of total cost was an essential part of the vertical integration decision. From manufacturing components to assembling parts together, every step of production was done within Switzerland. The â€Å"made in Swiss† label continued to give Swatch a sense of quality and enjoyed a superior image compared to its competitors. Lastly, Swatch’s pricing strategy is agreeable because it kept the product image approachable as well as affordable. Franco Bosisio emphasized the importance of a â€Å"clean price†, meaning it’s simple and unchanging. Swatch forbids dealers to raise the price and they have never increased the price no matter how much the demand grew. This pricing strategy is unique and clever in that it differentiates Swatch from other products. Swatch is endowed with not just an affordable price, but an approachable image that the customers depend on. This also facilitates impulse buying, as customers do not think too much when buying their third, fourth or fifth Swatch for its innovative design. Given the huge demand for Swatches, particularly for certain models, the company did not make a mistake in not raising the price. This decision ensures a positive relationship with the customer, which in turn ensures long term growth. If Swatch increased prices, perhaps the profits would increase in the short run, however, this decision would greatly interfere with Swatch’s image in the long run. Their approachable image becomes inconsistent if customers see that they raise the prices for popular watches, showing that their ultimate goal is to increase profits, as opposed to truly caring about the customers when selling this emotional product. Hayak’s argument Hayak argues that â€Å"We needed at least one profitable, growing, global brand in every segment [of the market] – including the low end†. We agree with this statement, but under certain conditions surrounding SMH – the declining profits due to retreating, the changing market, and the need for different brand images. First, the decision to expand rather than retreat was agreeable. In the early 1980s, watches sold below $100 were selling 450 million units worldwide, with Switzerland having no market share at all. Switzerland continued to persist in producing its high-end watches, selling 8 million units worldwide with 97% market share. In the 1970s when the low-end watches were booming in sales, the Swiss reacted by retreating. The more Swiss retreated, the more the Japanese expanded. Hayak’s decision to retreat no longer is correct because retreating in reaction to competition was driving down the profits as well as company growth. In order to broaden the market presence of SMH’s products, while not damaging the high-end image of other Swiss products, a separate brand should be developed for each segment, including and especially including the low end which is expanding at an accelerating rate. Second, a strong growing company should continue to develop their products and brands to adapt to the changing needs of different customers, instead of continuing to develop their initial product neglecting the changing market. Prior to the 1950s, the Swiss dominated the watch industry because of their centuries-long history of jewelry-making expertise. Also, watches were often considered to be a financial investment or fine heirlooms. They were made from precious metals and thus not accessible to ordinary people. The Swiss excelled in providing to these customers. However, after the emergence of quartz technology, watches were not only affordable by high-class people any longer. The market was beginning to be segmented as the production of watches increased. There were three major price segments for low-end, middle, and high-end watches. If SMH continued to ignore the growing and changing market demand and continued to produce only high-end watches, their loss would have been worsened. By 1983, both ASUAG and SSIH were losing millions of dollars and Switzerland’s unit share of the world watch market fell to less than 15%. Thus, a brand that tailored to each segment of the market would ensure SMH’s growth and profits as the segment that they were focused on (high-end) was beginning to decline in comparison to the growing low-end segments. Lastly, it is important for each brand to be different to ensure different messages. As Hayak stressed in his statement, a different brand would be needed in â€Å"every segment†, where the distinction among them is vital. In the high price sector, SMH offers Longines and Rado, as well as its flagship brand Omega. However, in the early 1970s, Omega aimed to increase its sales and decided to decrease its price. This mixed Omega’s image with the middle price segment watches. Omega was everywhere: high price, medium price, precious metals, cheap gold plating †. Omega lost its original high-end elite brand image with this price adjustment. Thus, this suggests that one brand, once it stands for a certain segment and message, should not try to tap into other segments because the mixed message will confuse the customers and eventually loose them. Instead, if the company wishes to expand into a segment, another brand with a separate and distinct message should be developed to keep each brand image clear. This achieves the company’s goal of expansion to different segments, but ensuring at the same time, the distinctiveness of each brand in the segment. Therefore, given the various conditions that surrounded SMH – the declining profits due to retreating, the changing market, and the need for different brand images – we agree with Hayak’s argument. Swatch and Wii – Changing How People Think Swatch enabled people to think about watches in a way they had never thought of them before. Similar to Swatch, the invention of Wii changed people’s perception of video games in a way never imagined. The video game industry is an industry driven by continuous technological development, which can make or break even the most established developers. Sony, Microsoft, and Nintendo are the three largest competitors in the market. Nintendo’s Wii competes with Sony PlayStation 3 (PS3) and Microsoft Xbox 360. The Wii was first introduced on November 19, 2006, during the seventh generation game console era, which includes consoles released between late 2005 to early 2012. PlayStation 3 and Xbox 360 were designed for â€Å"hardcore† gamers, each product focusing on the intense technological development for people who play video games frequently. Both have inarguably superior technology compared to Wii in terms of graphics and other aspects attractive, as well as vital for the passionate gamer. However, Nintendo examined the market and wanted to change the video game experience. Shigeru Miyamoto, Nintendo’s game designer, envisioned a console that transformed player interaction. He stated in an interview that â€Å"power isn’t everything for a console. Too many powerful consoles can’t coexist. It’s like having only ferocious dinosaurs. They might fight and hasten their own extinction. † Nintendo recognized and accepted the fact that powerful manufacturers, such as Sony and Microsoft, excel at the technology they develop and the people they cater to within the industry. Thus, it decided to examine the broader market, which consists of many people who do not play video games at all, or only casually. Their goal was to penetrate a new market with the untapped broad based audience. Figure 1 shows how each product positions itself within the market. Figure 1: Product Positioning of Game Consoles In order to tap into the casual gamers’ market, the product must have high accessibility, good value and appealing gamer interaction. Wii’s tagline is â€Å"Social and family friendly, Wii has something for everyone†. It places emphasis on its motion-controlled, active play functions. The Wii remote is wireless and can be used as a pointing device which detects movement from three dimensions. This engages the player in a way like never before. For instance, the remote enables someone to play tennis or boxing right in the vicinity of his/her home. It is marketed as the ultimate gaming experience for everyone, whether 95 or 5. It includes everything from fitness, sports, racing to adventures and yoga. Similarly, Swatch had a unique message and it was sold as an emotional product. Wii’s unique message is that it’s social and family friendly, appealing to its customers on an engaging and emotional level. Nintendo Wii also highlights the family fun experience at an amazing value. For a 20GB console, PlayStation 3 is sold for $499 USD and the Xbox 360 is sold at $399 USD. On the other hand, Wii is sold for $249. 99 USD. The Wii is priced at a level more acceptable for the broader audience who do no wish to spend that much money because they do not need or seek the advanced technology offered in PlayStation 3 and the Xbox. The pricing strategy for Swatch was to give a quality watch at a casual and acceptable price. Wii is similar in that it offers a fun experience at an affordable price for families and individuals. Most importantly, Wii is similar to Swatch because they both changed the way people thought of a product. Wii changed the general audience’s perception of video games. For instance, people never thought that they can bring the outdoor experience of playing tennis into the realm of their own homes. Most families can now enjoy video games as a family activity. The invention of Wii changed the definition of video game playing, where it expanded to incorporate a more broad and interactive experience. As of March 2010, Wii leads the generation with 49% of the total market share, dominating the Xbox 360 and PS3’s market shares. Like Swatch, a product that constantly releases different collections, Wii is continuously expanding and developing its product to meet the different needs of its customers (e. g. Wii Fit and Wii U). Watchit – A New Sub-Category of Watch Swatch has become a fashionable wear amongst people, especially young people, across the world since its release in 1983. The success of Swatch is rooted in its radical innovation and design which met its customer’s needs. Today, customers’ needs and desires are constantly evolving. Consequently, the products must evolve with the changing customers’ needs in order to stay competitive. Our group believes in a brand new category of watch catering to the needs of business people and commerce students. We decided to name the brand â€Å"Watchit†, alluding to its many functions that the user can â€Å"watch† other than the basic time function. In the development of Watchit, we designed a questionnaire (see page 14) to survey the usefulness of 5 potential functions that could be incorporated into Watchit, alongside showing time. The 5 functions are schedule reminders (vibrate to remind), financial market indicators (e. g. stocks information – vibrate when gold drops or rises to a certain point), walkie-talkie, USB, and GPS navigator. Most students who participated in the survey are pursuing a finance specialist (RSM230 and RSM330 are finance courses). This may contribute to the stock function having the highest 5. 826 point. However, 5. 826 is a score that indicates the high appeal of the function to this finance segment, which may be worth implementing into Watchit. The users can check the latest information of the stocks, bonds, futures, options, gold and silver they invest through six small hot keys on the watch and the watch will vibrate to remind them when these financial products and precious metals increase or decrease by a special percentage chosen by the user, such as 1% and 5%. This function is predicted to be very popular among the finance students, bankers, financial advisors, traders and investors. The watch function of checking daily schedule and special events reminders received the second highest score, which indicates its potential for development. It is highly applicable to both students and businessmen. Thus, we decided that it’s a function that should be considered for Watchit. Although the walkie-talkie function received around 4 points, the increasing use of phones may drive the need for walkie-talkie down and more research should be conducted to test this hypothesis before making it a part of Watchit. The GPS navigator function will also not be considered for Watchit because it received the lowest score (1. 913 points), which shows that people do not find that function useful. The high cost of producing a small watch with GPS navigator is another important reason for abandoning this function. The response for the USB function is highly opposing. Nearly 20 people graded more than 5 points and at least 15 people gave less than 2 points. However, due to the risk that arises from this large disagreement in opinion, further research should be conducted before considering this function for launch. After consideration, Watchit would be a new sub-category of watch that targets business students as well as businessmen. It will include 2 functions – the stocks indicators and schedule reminder. (The preliminary design draft of the watch can be found on page 15) As evidenced in the research conducted, Watchit has a high potential of taking the industry by storm, just like Swatch did in 1983. This high potential arises from the fact that the business world is ever-expanding and there is a growing demand for technology to match the needs of these businessmen. For instance, the popularity of Blackberry among businessmen was largely due to its ease of use when sending emails, as well as other functions. The growing financial sector of the economy may find Watchit to be highly useful. The future working people in the business world are mainly current business students, who favor the two functions provided. Therefore, with the expanding financial industry and the concrete evidence provided in the research, it would be highly possible for Watchit to take the industry by storm. Swatch continues to thrive in the watch industry with its innovation and unique designs. Hayek’s bold and innovative vision changed the mentality of the watch industry, and should serve as an example for any other industry. After all, innovation ultimately drives change for the benefit of the future of our society.